Tuesday, July 21, 2009

What is the big deal about a name or logo anyhow?



Coming up with a name for your playground or organization is usually the first “official” thing you will be doing. Remember the “name” will be how you are known for the life of your organization. Are you honoring a child? Memorializing someone who you loved? Come up with a name people will understand.

After you have decided on a name of your organization you will need to come up with a logo. But before you design a logo, you must understand what a logo is, what it represents and what it is supposed to do. A logo is not just a picture; it reflects a business’s commercial brand through the use of shape, fonts, color, and or images.

Coming from a design background I did understand that when it came time to sit down and come up with our logo that this was a very important meeting. A quality logo design combined with the branding of an organization or company can become one of the most powerful forces in today’s society. Take a look above at some of today’s most common logos and think about how each has become an icon in today’s world. You want to come up with a great logo design which inspires trust, recognition and admiration for your organization.

Ok so how do you come up with this great logo?

• Brainstorm; sit down around a table with your key people and write down:

1. Who are you?
2. How do you describe your organization?
3. What idea are you trying to get across?
4. What type of image/style are you trying to portray?
5. Write down “key words” which you think of when it comes to your organization

• Check out people who have worked in a similar field and see how they portray themselves through their logo design.

• After you have the above questions answered have everyone start to come up with a few sketches of their own thoughts and concepts. You should have paper, colored pencils and crayons around for this creative meeting. Understandably everyone is not an artist but when people draw their own ideas down some great collaborations come together.


• You want your creation/logo to be memorable.



• In general it is better to keep your logo design simple and clean. The main idea behind this is that you want the logo to be able to hold up well in all sizes. Remember you will be using your logo as your “calling card” on all of your PR materials, written as well as t-shirts, stationery and even in large scale on a sign.



• As important as the image of your logo is similarly it is important to have your text “go” with your image i.e. you don’t want to have a futuristic image and a calligraphy type.

• You should have a great tag line! A tag line is a three to seven word phrase that accompanies your logo. It expresses your company's most important benefits and or what you want your customers to remember about you. Think of it as the words you want to linger describing who you are.



• And last but definitely not least, everyone’s pocketbook will be different and you need to keep this in mind when creating your logo, can your logo look good in black and white as well as color? Do you only have the funds to create a one-color logo or can you afford two-color or more?



Just remember, keep it fun and simple and if you can understand what the image is telling you, you’ve done a great job!

So how did you come up with your logo?
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3 comments:

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